Marketing your Nashville Home
Selling your home is one of the biggest financial decisions you will make in your lifetime. Choosing the right Real Estate Agent (REALTOR®) can mean the difference between a smooth and easy process or possibly a chaotic and stressful experience.
A good Realtor knows the 3 motivators that drive a sale: Location, Cost and Condition. Knowing how to market and address each of these factors before listing on the Multiple Listing Service (MLS) is critical. Doing so will give your home a higher chance of selling quickly as opposed to sitting on the market longer if they are hastily thrown onto the MLS.
If your home is priced for the market, prepared ahead of time and marketed properly, it will beat the competition and sell quickest for the best price putting more money in your pocket.
Your Realtor partner will know how to:
- Price your home
- Repair and Stage it
- Showcase and social network it on and off line
…all from listing to close and do it right the first time.
(Read more below on our Blog to give you more tips for Selling Success.)
Repairs & Staging
You’ve heard the term, “it has curb appeal”? First impressions are paramount and create an emotional connection with the potential Buyer…or not. A buyer will use all their senses in judging how they feel about the house from what they see and smell as they look for flaws. Maybe there is a strong competition of new home sales that existing homes must rival. Making repairs in advance of a property Inspection will save Sellers money when Buyers usually ask for more in concessions if they their confidence is diminished after the inspection report. Therefore, a Seller is wise to invest a little in Repair and Staging to reap a much larger return on investment before going on market. Make your property shine and accent those special home features that will put your home above the rest!
Did you know that it’s a proven fact that staged homes sell faster & for more money? Michele@NashvilleHomeLifestyle.com offers expert staging services to all of our clients. We will choose paint colors, repurpose furniture or supply all new pieces… What ever it takes we will help you prepare your home for sale and make adjustments inside & out that will create the best environment for the Buyer to see themselves living in. A little psychology that makes the house simply irresistible to buy!
Realtor.com reported over 90% of buyers search online. That means your homes first impression is seeing pictures posted on the MLS and other Real Estate search sites. NashvilleHomeLifestyle.com offers professional photography to every client with experienced photographers who know how to showcase your home in the most attractive way. They are expert at highlighting the homes best selling features that are then posted on the MLS, property websites and virtual tour…certain to attract more Buyers and get more showings.
Virtual Tours are proven to bring buyers into your home. NashvilleHomeLifestyle.com’s full motion virtual video tours, posted on many online venues, create maximum interest to increase buyer curiosity drawing more showings to sell your home faster. Almost like being there.
Showings and Open Houses
Seeing is believing. The house has been prepared; the sign is in the yard, the electronic lock box is hung on the front door and the Buyers Realtor finds your listing on the Multiple Listing Service, MLS. The Realtor calls either the Showing desk or Listing Agent to schedule and confirm a showing date and time. Once the time is confirmed with the Seller, the Buyer’s Realtor meets the buyers at the house finding the lights on, music turned low and surfaces sparkling clean. The Buyers Realtor is registered through a secure electronic card by inserting it into the lock box to release the key. Since, Buyers and their Realtor, are alone, they have the freedom to talk freely about the property. Home brochures, business cards and other information will be available for the Buyers to take to remind them of what they just viewed. Their Realtor will follow the departure instructions shared by the Showing desk and leave a card for the Sellers Agent to follow-up the visit for feed back and maybe a contract!
Not every Realtor is willing to put the time and effort it takes to conduct an Open House. That’s where we are different. A successful Open House can attract attention from neighbors wanting a family member or friend to move close to them or people searching nearby that will create a buzz around your home often creating a potential multiple bid environment. NashvilleHomeLifestyle.com is trained on Open House tactics to increase interest and highlight your home’s best features while providing you with feedback on potential buyers. We do more than just a sign in the yard.
Each property we list is syndicated to over 40 top real estate websites online including Realtor.com, Zillow, Trulia, Homes.com, HomeFinder.com, the GodwinRealtyGroup.com websites and many more. This means your listing will receive the maximum exposure online & will be visible to thousands of local buyers and hundreds of thousands more relo buyers nationally and internationally searching in your market and lead to your neighborhood.
Did you know that digital networking is the fastest way to get your home in front of many thousands of potential buyers? We actively network on all of the major social media sites including Facebook, Twitter, Pinterest, Google+, YouTube and more. Once your property goes on the market, we announce it via online email campaigns and then keep marketing it updating the status and keep it fresh in the public eye. But we don’t stop there! Working the deep personal relationships with fellow Realtors can open doors with properties and information that doesn’t appear online. Yes, this really happens.
Last year mobile searchers exceeded desktop users. At NashvilleHomeLifestyle.com, we are committed to keeping up with technology. When listing with us, your property will be available in a mobile friendly format so that no matter whether a buyer is looking at it on a desktop computer, laptop, tablet or on a mobile phone, they will be viewing it in a friendly responsive format that will be pleasing to the eye and easy for everyone to have access to your property information, all the time.
MLS (Multiple Listing Service)
NashvilleHomeLifestyle.com is committed to MLS listing quality. This means we make sure your property is entered into the MLS correctly the first time with panache! Listed properly with the right marketing and pricing strategy (based on a careful Market Analysis and Comparative Market Analysis, CMA), you will have the possibility of many more buyers competing for your property. We not only include the proper pricing, but also highlight the right search criteria and home features using key search words, complete property and tax information and identify the area points of interest and lifestyle activities. Beautiful property photos and virtual tours attract the attention of MLS property browsers with the WOW factor.
Do you ask why Realtors are paid commissions? If so, it is because the Realtor has done a great job of handling the transaction, invisibly. It’s what the Realtor does behind the scene that makes a sale/purchase a good experience. There are many moving parts after the sales contract is negotiated that a Realtor monitors and executes. For example: monitor inspection and performance dates, loan process and approvals, appraisals, repairs, processing all associated paperwork and help with the unexpected issues that pop-up working toward solutions. We get it done. You bring the keys.